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ActiveState SchemeLaunched March 2018Verified: 2026-09-26

Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women)

Subsidized sanitary napkin packs at ₹5 for rural Zilla Parishad school girls and ₹24 for rural women via SHGs supporting student academic advancement.

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Official Nodal Portal:asmita.mahaonline.gov.in

Quick Eligibility Snapshot

👤 Age 11–49 yrs💰 No income ceiling♀ Women only🏛 All categories📍 Maharashtra
Government Levelstate Government
Administering BodyDepartment of Social Welfare, Government of Maharashtra
Beneficiary Sector
Applicable Jurisdiction

₹Benefits & Entitlement Breakdown

Distributes high-quality, sterile sanitary napkin packets (containing 8 pads) at a heavily subsidized price of ₹5 for adolescent school girls aged 11-19 studying in Zilla Parishad schools through Asmita Cards, and at ₹24 for rural women through Umed SHG network.

📊Budget Allocation & Beneficiary Reach

Fiscal Budget Allocation

₹60 Crore menstrual hygiene and adolescent health fund

Official Budget Document ↗
Verified Beneficiary Reach

Over 20 Lakh adolescent girls and 15 Lakh rural women benefited

As of: 2026-01-20PIB / Official Citation ↗

Verified Eligibility Criteria

Age Requirement:11 to 49 years
Annual Family Income Ceiling:No gross income ceiling specified
Target Occupations:school student, rural woman, shg member
Eligible Gender:female
Social Category / Reservation:all
Specific Operational Conditions & Exclusions:

Adolescent girl students studying in ZP schools (aged 11-19) or rural women in Maharashtra.

📄

Required Documents Checklist

Verify readiness before applying for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women). Check off your papers or print this list before visiting your local CSC / Cyber Cafe.

Mandatory Documents(2)

Check off as ready
💡

Keep self-attested photocopies and clear digital scans (100 KB – 200 KB, PDF/JPG format) ready to avoid portal upload timeouts.

🛡️Civic Research Desk • Rejection Prevention

Worried About Application Rejection for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women)?

Over 30% of applications on official portals get delayed or rejected due to minor certificate authority mismatches or unseeded bank accounts. Our civic research desk compiles a verified 1-page Scheme Blueprint tailored to your state and profile.

  • ✓Valid issuing authority rules (Tehsildar/SDM)
  • ✓Aadhaar-DBT bank seeding verification
  • ✓Direct official portal guide (no middlemen)
  • ✓Email delivery in 1–2 hrs during desk hours
Civic Research Fee:₹49One-time
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Application Effort & Process Friction

Readiness assessment derived from official prerequisites, mandatory documentation, and submission channels.

Moderate Process (2/10)
•100% digital online application process
•2 mandatory document required

Effort scores reflect portal accessibility, mandatory document burden, and physical verification requirements.

How to Apply

🌐 Online Portal Route
🛡️
Government Application Safety Advisory:Application for this welfare program is processed exclusively on official government infrastructure (asmita.mahaonline.gov.in). Never pay registration charges or advance processing fees to unauthorized third-party agents. Central and State welfare scheme applications do not require paying private intermediaries.
  1. 1

    Adolescent girls are registered at Zilla Parishad schools and issued digital Asmita Cards.

  2. 2

    Napkin packets collected monthly from school or empaneled village Self Help Group (SHG) woman entrepreneurs (Asmita Sakhis).

  3. 3

    Rural women can purchase subsidized packs directly through the Asmita Mobile App from village SHGs.

✅Before You Begin — Pre-Application Checklist

✓Ensure Aadhaar is linked with active mobile number
✓Bank account is NPCI-mapped (Aadhaar-seeded) for DBT
✓Check if you already receive a similar Central scheme benefit
✓Keep documents ready: income/caste/domicile certificates as applicable

⚠️Common Rejection Reasons — Avoid These

Non-resident of rural Maharashtra or commercial resale.

Official Government Application Portal

You will be redirected to the secure official portal: asmita.mahaonline.gov.in

Apply on official government website
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Frequently Asked Questions (Officially Sourced)

Verified answers sourced directly from official circulars, gazettes, and portal FAQs. Never AI-invented.

Who distributes the napkins in the village?

Village women from Maharashtra State Rural Livelihoods Mission (Umed) SHGs act as Asmita Sakhis and earn a margin per pack.

Source: Official Scheme FAQ ↗

Who is eligible to apply for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women)?

Eligible applicants must satisfy official government criteria for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women). Age: min 11 max 49 years. Applicable gender: female. Conditions: Adolescent girl students studying in ZP schools (aged 11-19) or rural women in Maharashtra..

Source: Official Scheme FAQ ↗

What are the key benefits provided under Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women)?

Under official guidelines for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women), beneficiaries are entitled to: Distributes high-quality, sterile sanitary napkin packets (containing 8 pads) at a heavily subsidized price of ₹5 for adolescent school girls aged 11-19 studying in Zilla Parishad schools through Asmita Cards, and at ₹24 for rural women through Umed SHG network.

Source: Official Scheme FAQ ↗

How do I apply for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women)? What is the official process?

To apply for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women), applicants should follow the official procedure: 1. Adolescent girls are registered at Zilla Parishad schools and issued digital Asmita Cards. 2. Napkin packets collected monthly from school or empaneled village Self Help Group (SHG) woman entrepreneurs (Asmita Sakhis). 3. Rural women can purchase subsidized packs directly through the Asmita Mobil...

Source: Official Scheme FAQ ↗

Can I track my Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women) application status?

Application status for Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women) can typically be tracked through the official portal at asmita.mahaonline.gov.in using your Aadhaar number, application reference number, or registered mobile number. Alternatively, contact the scheme helpline or visit your nearest Common Service Centre (CSC).

What should I do if my Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women) payment is delayed or rejected?

First, verify your Aadhaar-bank account seeding status on the NPCI mapper (npci.org.in). If seeding is confirmed and payment is still pending, register a complaint on the Central Public Grievance Redressal System at pgportal.gov.in. You may also file an RTI application at rtionline.gov.in to obtain official rejection reasons within 30 days.

Is there an income tax implication for receiving Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women) benefits?

Agricultural income and certain welfare subsidies may be exempt from income tax under Section 10 of the Income Tax Act, 1961. Tax treatment varies by scheme type and beneficiary income level. Consult a certified tax practitioner or visit incometax.gov.in for scheme-specific tax guidance.

Common Rejection Reasons & Warnings

Non-resident of rural Maharashtra or commercial resale.

Editorial Verification & Change Log

Scheme verification and change history
DateFieldDescription / UpdateSource Citation
2026-10-18scheme_typestateOfficial Source ↗
2026-10-06ministry_id217Official Source ↗
2026-10-06short_descriptionSubsidized sanitary napkin packs at ₹5 for rural Zilla Parishad school girls and ₹24 for rural women via SHGs supporting student academic advancement.Official Source ↗
2026-09-26initial_verificationBaseline verification of Asmita Yojana (Subsidized Sanitary Napkins for Rural Girls & Women) guidelines, benefits, and portal integration.Official Source ↗

⚖Compare with Similar Schemes

Side-by-side eligibility, benefit, and effort comparison:

Application Window & Deadlines

Continuous distribution across all rural schools and Gram Panchayats

Scheme Intelligence

How is this calculated? ↗
Data ConfidenceFully Verified (95%)

Verified 23d ago from .gov.in source

Access FrictionModerate Process

Requires documentation or office visit

How to Apply🖥Apply Online
Scale & Impact
👥Over 20 Lakh adolescent girls and 15 Lakh rural women benefited (as of 2026-01-20)
₹₹60 Crore menstrual hygiene and adolescent health fund budget allocation
📅Running since 2018
🔄4 verified updates — actively maintained

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📅Scheme Milestone Timeline

2026-10-18scheme_type

state

Official Source ↗
2026-10-06ministry_id

217

Official Source ↗
2026-10-06short_description

Subsidized sanitary napkin packs at ₹5 for rural Zilla Parishad school girls and...

Official Source ↗
2026-09-26initial_verification

Baseline verification of Asmita Yojana (Subsidized Sanitary Napkins for Rural Gi...

Official Source ↗
⚡

Schemes You Can Stack With This

Complementary programs with non-conflicting eligibility that you can claim concurrently:

Pradhan Mantri Kisan Samman Nidhi (PM-KISAN)₹6,000 (annual)✓ Open to all genders · Overlapping profile match
Pradhan Mantri Awas Yojana - Urban (PMAY-U / Housing for All)₹2,50,000 (one-time)✓ Open to all genders · Overlapping profile match
Pradhan Mantri Awas Yojana - Gramin (PMAY-G)₹1,20,000 (one-time)✓ Open to all genders · Overlapping profile match
Pradhan Mantri Jan Dhan Yojana (PMJDY)₹2,00,000 (one-time)✓ Open to all genders · Overlapping profile match

Official Helpline & Nodal Offices

Rural Development Department / Umed Mission, Maharashtra

CIDCO Bhavan, 5th Floor, CBD Belapur, Navi Mumbai 400614

Helpline: 022-27562544

Jurisdiction: Maharashtra

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Verification Metadata

Last verified by Eligo researchers on 2026-09-26 against official government documentation.

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